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The American Institute Of Stress 2009 Award
For Distinction And Innovation
The American Institute Of Stress 2009 Award For Distinction And Innovation is designed to identify stress reduction products and services that have been shown to be effective and safe.
It is important to distinguish these from the numerous devices, products, programs and supplements being promoted by entrepreneurs, charlatans and misguided zealots. The vast majority of these make extravagant claims supported only by anecdotal reports and paid testimonials from celebrities and others. Very often, as in the case of supplements that promise weight loss by reducing stress, scholarly articles from prestigious journals are cited to provide a patina of scientific credibility. However, these are totally irrelevant and have nothing to do with the product, and consumers are confused and deceived. This is in sharp contrast to others that have proven benefits based on double blind studies, clinical trials, and/or a plausible rationale for their mechanisms of action. Because of the plethora of worthless products, legitimate ones are apt to be painted with the same brush and the baby is thrown out with the bath water.
The American Institute Of Stress has served as an ombudsman in this murky area for three decades. To see if your product or service is eligible for a future Award and details on how to apply for this, contact stress124@optonline.net
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