Tracey Kirsch

Tracey B. Kirsch

Chairman of the Board

Tracey B. Kirsch has over four decades of management experience with a long history of, and passion for helping people.

From 1982 through 1991 Tracey worked at the Louise S. Davis Developmental Center in New Orleans where she worked her way up to the position of Director of Residential Services for this 52 bed federally funded intermediate care facility servicing people with intellectual disabilities. Tracey earned a BA in psychology from the University of New Orleans in 1989.

From 1992 through her retirement in 2022, she was CEO of Electromedical Products International, Inc. (EPI), manufacturer of Alpha-Stim® medical technology for pain, anxiety, depression, and sleep disorders. She is proficient in all aspects of CEO level management, including financial, manufacturing, sales and marketing, human resources, regulatory affairs, and operations. She was instrumental in gaining regulatory approval for the company’s technology in many countries including Europe (the CE Mark), Australia, Canada, China, Taiwan, Japan, and the Middle East. In 2005 Tracey successfully negotiated a Federal Supply Schedule contract with the United States government for the use of Alpha-Stim within the Department of Defense and Veteran’s Affairs Medical Centers. Tracey served as Principal Investigator in Alpha-Stim studies on first responders, and public school teachers. Within a few years the US government, mainly the Army and Navy (Special Forces, SEALS), as well as over 110 Veteran hospitals, became the largest market segment for Alpha-Stim technology. In 2016 EPI was acquired by a private equity investment firm. Tracey continues to serve on the EPI board of directors.

Tracey joined the board of directors of the nonprofit American Institute of Stress (AIS, in 2012. In 2014 she became the Board Chair and managing director. In this capacity she oversees all business and accounting activities as well as strategic planning for the Institute. The mission of AIS is to help all people, most notably Service Members, Veterans, and first responders, improve the quality of their lives through understanding stress physiology, and stress management. AIS trains and credentials health care professionals in stress management, publishes two free magazines focused on stress, Contentment and Combat Stress, manages an informative website and has an active media presence. In 2017 Tracey was featured in a documentary film produced by AIS titled The Body Electric.

Tracey and her husband, Dr. Daniel L. Kirsch, coauthored a textbook chapter chronicling the US Food and Drug Administration’s medical device regulatory processes (Kirsch TB and Kirsch DL, Problems with the FDA Approval Process for Medical Devices, 2015; 597-608, In Rosch, Paul J. (Ed), Bioelectromagnetic and Subtle Energy Medicine, 2nd Edition, CRC Press, Boca Raton).

Tracey is quite active in her community. Currently, in addition to her EPI and AIS board positions, she also serves on the board of directors for the Crazy Water Hotel Public

Benefit Corporation, Mineral Wells Economic Development Corporation, Palo Pinto Foundation and Mineral Wells Tomorrow Political Action Committee. Formerly she served on the board of directors for the Mineral Wells Area Chamber of Commerce, Envision Mineral Wells, Brazos Foundation, Texas Association of Business-Brazos Valley Chapter, Hope, Inc. (a domestic violence shelter) and the North Central Texas Workforce Solutions Board.

Tracey was named Businesswoman of the Year by the National Republican Congressional Committee’s Business Advisory Council in 2003. In December 2006 the American Biographical Institute recognized Tracey as one of the Great Woman of the 21st Century for her significant accomplishments in medical industry management.